Watermarks
Creating a simple but edgy watermark for a photographer with the initials D.A.M.
JJ4Life
JJ4Life is a husband and wife creative team based in San Diego, California. They do a little bit of every thing, from making jewelry, refurbishing furniture, to repurposing old junk into something new. They have created lamps from computers that no longer work and much more. They were in need of a logo and slogan. For the logo the goal was to help them stand out from a run of the mill thrift shop. For that we focus on the refurbishing the team does, this being a major part of their business. With that in mind I created a distressed type for the JJ and L to show the old, and used a green for the rest to show the growth and renewal of their work.
The slogan, Revive Reimagine Renew, comes from the concept of the company and how the couple described their work.
The in the works project. JJ4Life receive donation, and believe in always giving those donation back to their city. For this part of their company they needed an area for people to drop off the donation. This is the wombat corner, a cartoon wombat mixed with the couple sweet dog Ophelia. Below are the iterations to create this character, along with the exploration of the face expression.
Nationwide
Electric Supply
Nationwide Electric Supply is a company based in Colorado, suppling parts for all electric needs. For the logo the goal was to keep it simple with added surprises. That was the inspiration for the lightbulb in the negative space in the O, and the plug between the C and S.
The Mark Hope
Show
This logo was created for a podcast that is all about community, and helping others build their small
businesses up through education. For this logo it was important to show that sense of building others
up in a safe environment. This is where the imagery of the elephants came, where the adult elephants
would gather around the young elephants to protect them from any threats until they are big enough
to do the same for the next generation.
businesses up through education. For this logo it was important to show that sense of building others
up in a safe environment. This is where the imagery of the elephants came, where the adult elephants
would gather around the young elephants to protect them from any threats until they are big enough
to do the same for the next generation.
Logo Idea
Solar Power
Study and exploration into designing a logo for a solar power company. Keep checking back for mock-ups
and final project.
and final project.
Atomic Realty
Atomic Realty is a new company located in Los Alamo, New Mexico. They are a realty company that believes
in giving the lowest and fairest price to their costumers. They pride themselves on their costumer service and genuine nature. Check out their site https://atomic-realty.com/. In this project, the goal was to create a logo that incorporated the history of this town. It also needed to stand apart for the other business logos in that region.
in giving the lowest and fairest price to their costumers. They pride themselves on their costumer service and genuine nature. Check out their site https://atomic-realty.com/. In this project, the goal was to create a logo that incorporated the history of this town. It also needed to stand apart for the other business logos in that region.
Los Alamo, New Mexico is home to the LANL or Los Alamo National Laboratory. This is one of the most famous federal science laboratory, due to being the birth place of the atomic bomb. This history is what gave raise to the company name. The atomic bomb works from a free neutron of an atom hitting the nucleus of a fissile atom causing them to split into two smaller atoms and affecting the next one. This creates a change reaction that ends in a band. Above are the three atoms that can be used to create an atom bomb, the pattern forming around the center is the path the neutrons take. Those patterns are disrupted and broken in the proceed of the fissile. I wanted to echo that breaking of the pattern in the design.
For the logo, the idea was to combine the history with the housing industry. Beginning with creating a house from the first letters of the company name A and R. Next was combining the house with the patterns created from the neutron movement shown above.
In the first two rows, the house represents the center of the atoms. The differences being the placement of the lines, along with how tall of wide the house should be. The last line explored the idea of the house being the center of the atom and the A the part causing the disturbance in the neutron path representing how the bomb worked.
For the colors, the idea was to us the red and yellow associated with the town and the turquoise associated with New Mexico. The turquoise also represents the bomb, adding a glow to give the feel of radioactive. Due to the resource a new companies has, the decision was to keep the logo with one solid color.
Sock Dreams
Re-brand
For this project, the idea was to re-brand Sock Dreams. Founded by Niqkita in 2000, with a dream of sharing
her love of socks with the world. They expanded the brands to include more variety and better fit for a wider range of legs. Believing everyone deserves fun socks that make them feel happy and comfortable. The original logo, shown below, is illustrative, hard to read at small sizes, and only seem to be targeting women. The company provides sock options for all ages and sexes. For the new logo, shown above, the idea is to show the fun and uniqueness of the company, while being welcoming to everybody. The original logo shown below.
her love of socks with the world. They expanded the brands to include more variety and better fit for a wider range of legs. Believing everyone deserves fun socks that make them feel happy and comfortable. The original logo, shown below, is illustrative, hard to read at small sizes, and only seem to be targeting women. The company provides sock options for all ages and sexes. For the new logo, shown above, the idea is to show the fun and uniqueness of the company, while being welcoming to everybody. The original logo shown below.
The narrative for the new brand is. A fun and unique experience with every sock. This brand encompasses
all ages, shapes and sizes. Its a celebration of socks and self. Dare to be uniquely you.
all ages, shapes and sizes. Its a celebration of socks and self. Dare to be uniquely you.
Focusing on the words creative, unique, playful, colorful and eclectic is the bases of the re-branded logo.
Above are several iterations and studies into different ways of showing letters. The goal was to make the
final logo meets those five words and bring new life to the company.
Above are several iterations and studies into different ways of showing letters. The goal was to make the
final logo meets those five words and bring new life to the company.
104 Annual
Art show
The concept behind this logo is to represent student body in the 104 logo. This is an art show that is created by all different types of art students. There are four degree options within the OU School of Fine Arts, but it takes
all of us working together to create this art show and this school. This can be seen with the four lines that come together to create the 1 and 4.
all of us working together to create this art show and this school. This can be seen with the four lines that come together to create the 1 and 4.
Postcard
The Logo is meant to appear different every time you see it. The image and colors making up the lines are interchangeable, allowing every postcard, poster, banner and shirt to have a different look.
T-Shirt and poster design
OU Pediatric
Genetic Center
The idea behind this logo was to create something that spoke to genetics, while also being child friendly. Eventually the idea evolved into a double helix forming a child. This gave insight to the type of work that happens at this facility while still being inviting to the families that visit. The final logo was rendered in a
gray gradient. This was to give the mark a clean feel, with the idea of a bright future. When having to go to
the doctor as a child, the only rewarding thing was leaving with sticker. Keeping that in mind, the application
of this logo was transmitted to stickers in multiple colors. This would give the children something to look forward to, and have fun collecting!
gray gradient. This was to give the mark a clean feel, with the idea of a bright future. When having to go to
the doctor as a child, the only rewarding thing was leaving with sticker. Keeping that in mind, the application
of this logo was transmitted to stickers in multiple colors. This would give the children something to look forward to, and have fun collecting!
Two Doves
Printing
This design was for a printing company. The idea behind the mark was to use an ink or paint splatter to reveal the name of the company. In the final mark, the splatters represent the CMYK colors. These are the primary colors that a printer reads in order to print a piece. The application to the right, shows a possible way the logo can function on a package.
Wilson's Flowers:
Floral Shop
The idea behind this logo was to create a word mark that read simply as a flower shop. To do this a flower takes the place of the O, in Wilson's. For the final mark, it can appear either in color or in black and white. The idea is also that the flower representing the O can change based on the season or the best selling flowers.
