Summer Art
Classes
Campaign
May 9-30, 2025 | Firehouse Art Center
This campaign aimed to boost enrollment in the Firehouse Art Center's summer art classes. With a budget of $147, the campaign generated 87 class enrollments and brought in approximately $12,100 in revenue, resulting in an impressive 81x return on investment. Strategic messaging, timing, and creative targeting helped successfully fill the summer session.
Website Design
Feb. 2024-June 2025 | Firehouse Art Center
Using Squarespace, I managed and maintained the Firehouse Art Center’s website with a focus on improving usability, visual appeal, and up-to-date content. I regularly updated imagery, maintained the events calendar, and ensured timely, accurate information across all pages. Working closely with multiple departments, I also developed new pages to promote exhibitions, classes, and special events — helping to keep the site fresh and engaging.
As a result of these efforts, monthly website traffic increased from approximately 5,000 to nearly 7,000 visitors, significantly boosting community awareness and online engagement.
Firehouse Art
Center
Feb. 2024-June 2025 | Firehouse Art Center
The Firehouse Art Center is the oldest nonprofit art center in Oklahoma, with a mission to make art accessible to all ages. To help boost awareness and increase community engagement, I created a series of digital ads and social media posts highlighting the center’s classes, events, and unique offerings.
The campaign focused on promoting the Firehouse as an affordable, inclusive place to explore a wide range of artistic mediums. With a modest ad spend of $150–$250 per campaign, these promotions generated approximately $4,700–$5,000 in revenue — a strong return that helped expand both visibility and enrollment.
SplitSmart
2023 | Marketing Hope
This campaign was designed to help a small business increase visibility and drive engagement with their app, SplitSmart — a tool that helps couples with children navigate divorce in a way that minimizes stress and prioritizes the well-being of their kids.
We began with bold, static visuals to capture attention and introduce the brand. From there, short-form ads were developed to communicate the app’s purpose and features in a clear, approachable way. The overall strategy was to guide viewers to the website, where they could learn more and begin the sign-up process. Each step of the campaign was crafted to build awareness, build trust, and drive conversions.
Perfume
Campaign
June 2023 | Mock Campaign
This mock perfume campaign was created as a self-initiated project to showcase creative versatility across photography, illustration, branding, and motion graphics.
Beginning by capturing high-end product photography to set a luxurious and cohesive tone. From these images, a custom color palette was built that informed the visual identity of the campaign. To highlight the perfume's natural inspiration, illustrations of both the bottle and the ingredients used to create the scent, blending digital and hand-drawn techniques. Lastly motion graphics were created that demonstrated how to apply the perfume and visualized how the scent evolves throughout the day, adding an educational and engaging layer to the experience.
This project is an immersive, multi-platform campaigns that are both visually compelling and strategically thoughtful.
Amethyst
Campaign
Podcast Overlays
